As Featured in Tahoe Daily Tribune: New brand celebrates dogs, people, places, making Tahoe special (January 2026)

We're honored that Tahoe Dog Co. was featured in the Tahoe Daily Tribune in an article introducing our brand and the idea behind "The Badge of a Tahoe Dog."

The story shares how a simple design featuring our dog Sampson hiking the Rubicon Trail inspired something much bigger: a company dedicated to celebrating the dogs, people, and places that make Lake Tahoe so special.

Since launching in 2025, Tahoe Dog Co. has grown into much more than a collection of products. Every design features a real Tahoe dog in a real Tahoe location, inspired by the adventures, friendships, and community that make this place feel like home.

As the article explains, our motto says it best:

"A Tahoe Dog isn't a breed. It's a lifestyle."

That philosophy is reflected in everything we create—from leashes, collars, and bandanas to embroidered hats and stickers featuring local dogs exploring iconic Tahoe landscapes.

The article also shares the story of Steven, the dog who inspired the brand. Steven reminded us every day to get outside, embrace adventure, slow down, and appreciate the incredible place we call home. His legacy continues to shape everything Tahoe Dog Co. stands for.

We're incredibly grateful to reporter Katelyn Welsh and the Tahoe Daily Tribune for helping introduce Tahoe Dog Co. to the community.

Read the full article

New Brand Celebrates Dogs, People, Places, Making Tahoe Special

Shop Tahoe Dog Co.

Whether you're hiking a favorite trail, paddling across the lake, relaxing at camp, or simply exploring town with your best friend, we're proud to create products that celebrate the Tahoe Dog lifestyle.

Thank you for being part of the Tahoe Dog Co. pack.

🐾 Shop our collection at www.TahoeDogCo.com.